40 minutes of key insights on TikTok / Douyin

Fabian Bern, Founder at UPLAB, speaks with Matthieu David about Douyin marketing in China. In this episode, Fabian talks about what UPLAB does for the influencers and how they find its clients; what are the main functions of Douyin that brands can leverage and cases of successful companies and more.

Highlights of this episode:

4:40 The size of UPLAB
8:38 What does the company do for the influencers
10:53 How did the company find its clients
19:50 What are the main functions of Douyin that brands can leverage and cases of successful companies
25:26 Is that a way that companies can convert views on Douyin to sales on T-mall to build a stronger community
29:25 Successful examples of educational sectors on Douyin
32:42 How to stay up-to-date to know all the stories and how it works
34:30 What does it mean to “help Chinese influencer go out of China”
36:53 Who is paying the company? The clients or the influencers?

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