We are the consumers of today.

Growing up in a digital landscape, we are a team of influencers and data-driven marketers helping your brand reach new heights.


Our story

Founded in 2017, UPLAB is a performance & influencer marketing agency focussing on GEN Z and Millennials in China and Southeast Asia. We are a young and multicultural team of influencers, content- and growth marketers spread over Singapore, China and Europe.

We help the people around us through our services, but also by organising regular events, contributing to podcasts and providing quotes in articles and books.

Guanxi defines the rudimentary dynamic in personalized social networks of power and is a crucial system of beliefs in Chinese culture. 

We believe that relationships are key to succeed. We have been doing even before we started. We have a network of over 500 influencers where we have a personal relation and connection with. We always try to find win-win collaborations. Exploring a way how we can help our influencers, clients or partners succeed. 

We believe in Guanxi

Solution thinking & transparant communication

Your investment in UPLAB is extremely important for us. Our team is trained to think in solutions and out of the box. This allows us to, in combination with marketing metrics as AARRR and BRASS PIES, to get the best possible return on investment for your brand.

Dealing with people from different countries can be challenging. As we are a remote-first company, transparant communication is in our core. We will be available by email, phone or chat during working hours to be of any support to you.  

Fabian Ouwehand

Founder & Growth Director

At UPLAB, we always keep learning and are there to help each other. We are proud on our achievements and are looking forward to new challenges.



Founder & Growth Director


Managing Partner & Growth


Influencer Manager
Douyin Influencer (50K)


Content Creator
Douyin Influencer (1.5M)
Instagram Influencer (70K)
Weibo Influencer (250K)


Lead, YZ Official
Growth & Influencer Manager


Business Development Manager


Content Marketing Specialist


Content Marketing Specialist


Content Creator
Douyin Influencer (300K)

What our clients say




TechCode Berlin
Karl-Liebknecht Straße 5
10178 Berlin


7 Straits View 
Marina One East Tower #05-01
018936 Singapore 


1 Kefa Road
3F Fulizhen Building
518000 Nanshan, Shenzhen